Skype: “Add a Feature.”

The Brief

Introduction

Discover

Lean UX

Feature Comparison Chart

Market Positioning Chart

User research

The 41% believed that Skype is for professional meetings.

Define

  • Frequency of video conference calls.
  • What apps they used most.
  • How convenient is handling phone conference calls features and level of knowledge about their components.
  • Who uses Skype
  • The level of satisfaction using Skype
  • The Collaboration values
  • The most relevant activities related
  • The Pain Points
  • The Features suggested to improve/include in Skype
  • The Conveniences of using Skype

Value Proposition Map

  • People need more interaction and to be more comfortable in a business environment platform.

Problems Statements and How Might We.

Ideate

Develop

MOSCOW method.

  • Skype should catch up to its former position once they improve the concept of collaboration as a unique opportunity of success.
  • This is a space for collaboration, we care about business and we go straight forward with that idea but considering the human component.

Minimum Viable Product

User Flow Chart

  • To analyze each stage of the mental process.
  • Homogenize the process looking up quality results.
  • Identify obstacles, and unnecessary steps through the process and help us to improve it.

Deliver

Lo — Fi Prototype.

  • The 80% of users complete the mission via the expected path.
  • The average time spent on screens during the path was 18.2s
  • The mission’s average misclick rate is fine: 21.9 %

Mi— Fi Prototype.

  • The 83.3% of users complete the mission via the expected path.
  • The average time spent on screens during the path was 10.8s
  • The mission’s average misclick rate is fine: 23 %

Hi-Fi Prototype

The success and failures metrics.

  • Users inclusion.
  • Increase the level of interaction.
  • Dynamic meetings conferences.
  • Increase level satisfaction.
  • Time on tasks are reduced.
  • Positive reviews online.
  • Current customers remain loyal.
  • Market competitors upgrade his features.
  • Conception of this is an old app.
  • Increase in bounce rate.
  • Low completion rate
  • Low task level satisfaction

Conclusion

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Miami UX/UI Full-time student. Ironhack. Jan 2021.

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Ariel Acosta

Ariel Acosta

Miami UX/UI Full-time student. Ironhack. Jan 2021.

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